#140 Citizen Coke: The History of Coca-Cola w/ Bartow Elmore

Subscribe to The Road to Now on Apple Podcasts, Stitcher, Spotify, Overcast, or anywhere else you get your podcasts.

RTN 140 image.png

Coca-Cola is one of the most well-known products on planet earth, but did you ever wonder how a brown fizzy drink fueled the rise of a corporate juggernaut? The answer, says Ohio State historian Bartow Elmore, has everything to do with its business structure. In this episode, Bart offers his take on how Coke went from Atlanta soda parlors in the late 19th century to markets across the globe in less than a century, all along reaping tremendous benefits from public infrastructure while passing the bulk of its environmental costs on to others.  Bart also talks about the difficulties of doing research on powerful corporations, why he thinks we should care about environmental history, and the meaning of what he calls “Coca-Cola Capitalism.”

Citizen Coke  is available on audiobook from libro.fm.  Click here and use promo code    RTN  at checkout  to get this book and two more for just $15!

Citizen Coke is available on audiobook from libro.fm. Click here and use promo code RTN at checkout to get this book and two more for just $15!

Dr. Bartow Elmore is Associate Professor of History at The Ohio State University. His book, Citizen Coke: The Making of Coca-Cola Capitalism (W.W. Norton, 2015) won the Axiom Business Book Award for best business commentary in 2015 and the Council of Graduate Schools 2016 Gustave O. Arlt Award in the Humanities. He is currently researching the history of Monsanto. You can follow him on twitter at @BartElmore.

You can get Citizen Coke on audiobook at libro.fm. Click here & enter promo code RTN at checkout to get this book & 3 more for just $15!

 This episode was edited by Gary Fletcher.

This episode brought to you with support from our friends at  La Cosecha Coffee Roasters.  Go to  lacosechacoffee.com  & enter promo code  RTN10  at checkout for 10% off your next purchase. You can even get  a  Road to Now  coffee/mug combo!

This episode brought to you with support from our friends at La Cosecha Coffee Roasters. Go to lacosechacoffee.com & enter promo code RTN10 at checkout for 10% off your next purchase. You can even get a Road to Now coffee/mug combo!

Road to Now listeners can go to libro.fm & get a 3-month membership for the price of one (3 audiobooks for just $14.95) w/ promo code RTN. Get started by  checking out our libro.fm playlist,  which features books by past RTN guests!

Road to Now listeners can go to libro.fm & get a 3-month membership for the price of one (3 audiobooks for just $14.95) w/ promo code RTN. Get started by checking out our libro.fm playlist, which features books by past RTN guests!

The Road to Now is part of the Osiris Podcast Network. Click on the image above to learn more about Osiris and our excellent partner podcasts in the network.

The Road to Now is part of the Osiris Podcast Network. Click on the image above to learn more about Osiris and our excellent partner podcasts in the network.